Cinematic Solenogastra
Before Spider-Man 3 started at the cinema the other day, the preceding adverts were interminable. There must have been fifteen or twenty minutes of them. Talk about a captive audience - it was the marketing equivalent of Guantanamo Bay. The two six year-olds I was with were losing their minds. Ad after ad after ad after ad of mindless crap you don’t need and can’t afford.
By the time the advert for the new Nintendo video game console came around, I thought the voiceover was talking about ennui.
Ithangyou.
Posted on May 11th, 2007 at 9:00 am
Fifteen or twenty minutes? Luxury. When I went to see Lord of The Rings in Newcastle some years ago the ads and trailers combined stretched to half-an-hour.
The film was interminable too.
Did you by any chance watch it at the Vue in Islington? They seemed to show the same ad reel twice… And then again for luck.
The film was utter dog-shit too. Too much bottom lip wibbling for my tastes.
But the Shell advert is priceless, people were in hoots of laughter the time I saw it
We recorded 35 minutes on our (Sunday of release-weekend) viewing of pre-screen ads, screen ads and trailers.
The trailers, of course, are always the worst part, ruining perfectly good films by giving the entire plot away. I’m desperately trying to avoid seeing the Pirates of the Caribbean 3 trailer because it just reveals so much. Grrrrr.