Holy heck:

“Remind me, what is the route to the Commons press gallery?” Thus joked one of my colleagues when they realised - and you may find this shocking - that they would have to go to hear the prime minister speak to the House of Commons to hear what his plans were for the constitution. What, I hear you cry, no briefing, no interviews in advance, no quiet word in the ear. The answer is no, no and no.

Of course, this will all change when something goes tits up, as it inevitably will. When, as Brown is in this instance, selling duvets to Eskimos, who needs an advertising campaign?