Oh, boo hoo…

The government has abandoned plans to impose a pre-9pm ban on junk food TV advertising when it unveils its new anti-obesity strategy tomorrow, safeguarding more than £200m a year in TV advertising revenue.

No doubt there will be those who are upset, though I’m not sure why. Anyone who thinks they can appeal to an advertising executive’s sense of morality clearly needs to see a doctor.

You’d have more joy asking it to levitate above Birmingham than expecting the advertising industry to set aside the entrenched hatred of humanity that allows it to be so successful. And as for expecting this government to raise our kids, well, it’s doing such a good job with everything else, isn’t it?

So, what’s the solution? I’m afraid most people aren’t going to like it. Don’t want your children watching adverts trying to sell them an early death? Then don’t let them watch the channels showing those ads.

This might come as a surprise to some but there are television channels out there that don’t show adverts. Apart from that one that shows the Fantastic Four cartoon and Captain Scarlet, the commercial channels aren’t really worth watching anyway, are they?

Take some personal responsibility (remember that?). The kids nagging for a mechanically recovered burger or a bucket of antibiotic-and-abscess chicken? Say no. Go on, try it. Advertising execs aren’t forcing you to watch the adverts or buy the slop. They’re just laughing themselves sick in swanky bars while you and your porcine brood are blaming everybody but yourselves.