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Looks like Dave’s trying to be all kinds of everything:

David Cameron has today unveiled a £500,000 advertising campaign, with pledges on immigration in the Daily Mail, on crime in the Sun and education in the Guardian.

In a move that echoes the kind of tactics deployed in the United States, the Conservative leader has also placed ads on economic competence in the Times, green issues in the Independent and jobs in the Daily Express.

When I buy the kids their comics this week I’ll be checking them to see if the Tories are offering free lollies. My eldest wants a Nintendo DS if you’re reading this, Dave.

Can Dave please all the people all of the time? It certainly looks like he’s giving it a go. The campaign being a broad appeal to self-interest, it’s certainly got potential. Of the ten ads, eight mention the words ‘I’, ‘my’ or ‘your’.

The remaining two refer to popular modern bogiemen, the scrounging benefit claimant and immigrant. The selfish bigot is well catered for. No mention of poverty or foreign policy naturally, the Tories being broadly hands-off on both issues.

For his sake, I hope the advertising executives don’t mix up the adverts. I doubt coded references to the ‘pressure’ of immigration would go down well with Guardian readers just as pledges on education would fail to impress the anti-intellectual subjects of the Murdoch Empire. I’m looking forward to Dave gathering all these disparate interests in his marquee and watching the squabbling start.

(The Tories’ new campaign website is still broken by the way. I’m still not saying where.)