Brand awareness

New Labour’s legion of the undead – Prescott, Campbell, Kinnock (Mrs) and a generic ex-sports minister – while lumbering towards defeat had this to say about the Tories:

[M]ost people would struggle to name more than two or three current members of the shadow cabinet. The people who would run our schools, hospitals, roads, armed forces are virtual unknowns outside the Westminster village.

To which the only reply is: Remove ’shadow’ altogether and replace ‘would run’ with ‘do run’. Read it back to me.

No sooner said than done:

Of 40 people questioned, none could put names to photographs of all 23 Cabinet ministers. Only one managed to recognise more than half of them.

A total of seven ministers – nearly a third of the Cabinet – went unrecognised by all surveyed.

Strange really as there’s nobody quite like business secretary John Hutton or culture secretary Andy Burnham for inciting blood-spitting fury. These faceless herberts are probably breathing a big sigh of relief this morning – if the great unwashed did start paying them attention and recognising them even God wouldn’t be able to afford their life insurance premiums.


Posted on September 21st, 2008 at 2:30pm under New Labour

Related posts...
That’s not a “no”
Over on Nuclear Reaction
Jack Straw’s apocalypse of interest
   
Permalink
Trackback
Subscribe
Print


 
3 Comments

3 Comments

  1. Matt (1 comments.) on 21.09.2008 at 17:10 Permalink | Reply

    I doubt I could name them, and I guess that’s really sad, maybe I should make more effort, on the othe rhand politics only interests me when it effects me.

    Matt’s latest blog post… British and French to tackle rich bankers

    1. Justin on 21.09.2008 at 17:29 Permalink | Reply

      I think it the style of government that developed out of the Thatcher years and has been perfected under Blair and Brown. I’m not sure we’re supposed to know who these people really are – it neutralises any threat to the leadership.

      Unless you’re a real political geek you don’t find out about these people by osmosis – you have to go and actively find out.

  2. [...] hilarious (via): “Of 40 people questioned, none could put names to photographs of all 23 Cabinet ministers. [...]

Sorry, the comment form is closed at this time.



Line and paragraph breaks are automatic, your e-mail address is never displayed, HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

RSS feed for comments on this post.