The Sun and capital punishment: go figure
So, 99 per cent of the respondents to The Sun’s survey on capital punishment are calling for its return. That’s ‘nearly’ 100,000 people.
The Sun’s been struggling with its circulation of late but let’s be generous and say it sells ‘nearly’ three million copies a day. That being the case, The Sun’s survey reveals that just 3.3% of its readership supports the return of capital punishment.
Or 0.16 per cent of the entire population.
It’s a trick they’ve used before, of course. And you can’t really blame them, this being a better* headline…
…than this…
* ‘Better’ in this case meaning its ability to shift more copies, and nothing to do with its accuracy or quality.
Update: Tim does a better analysis.
