Jesus Christ. Is is me or is there nary a day goes by when we don’t have another half-baked, ill-thought out and invariably populist piece of shite announced by New Labour in its frantic attempt to curry favour before the election?
They’re like panicky Alan Partridge feverishly pitching evermore ludicrous ideas (Monkey Tennis, Arm Wrestling with Chaz and Dave, Intercity Sumo) in a desperate attempt to save his career.
Imagine Alan Milburn sitting at a typewriter in a basement somewhere. He hasn’t slept or eaten for days and is surrounded by ashtray after ashtray of fag-ends. He stinks of sweat. He hammers away at the keys, periodically ripping the paper out of the machine, thrusting it into the hands of whichever cabinet minister has drawn the short straw, and gasping, “here, give them this.” Like a little boy who’s left his homework until five minutes before it’s due to be handed in, any old shit will do.
So today we have Health Secretary John Reid announcing that “New community matrons” will help children “draw up personal health plans to improve their quality of life“. The accompanying bumpf is called “Delivering choosing health” - a title, whose construction says it all, ie. What the fuck?
Now, it doesn’t take Jamie Oliver to tell you that children could not give a flying fuck about healthy eating. They love eating shite. I almost expect the news that Turkey Twizzlers are being banned from school dinners to be met with an exponential increase in ASBOs.
And the private companies who supply school dinners care even less. My own daughter attends a school supplied by Scholarest. Needless to say, she takes a packed lunch. I look forward to seeing John Reid telling these outside contractors to stop serving warmed-over mechanically recovered chicken’s doings and start slashing their profit margins so they can serve decent food. I don’t really - expect parents to be told it’s their fault.
Ruth Kelly can cry crocodile tears and promise higher standards in school dinners but there’ll be no more cash to add to the 37p a head that currently pays the bill.
According to the “Delivering Choosing Health” (PDF, 600k) glossy, “3 out of 10 boys and 4 out of 10 girls are not doing the recommended one hour per day physical activity.” If New Labour want to tear kids away from their PlayStations, Hollyoaks and masturbation, why the hell did they give the ok to the sell off of school playing fields?
Instead, we get some infuriatingly empty, transparent, here today, and dare I say it, gone tomorrow piece of guff about children being in charge of their own health. What a load of old (or, rather, New) bollocks.
You can prove it yourself. Set up a Google News Alert for “Delivering Choosing Health“. Google will send you an email everytime the initiative is mentioned in the news. Don’t expect to be inundated.
UPDATE: Here’s what the Number 10 website has to say about the initiative:
Healthy kids equals healthy nation, says Reid
Teaching children to eat well and encouraging them to exercise is vital if Britain is to become a fitter country, according to a new Government report.
The Government has published ‘Delivering Choosing Health’, a plan which sets out practical benefits for local communities.
There will be a range of actions to help children make healthier choices, Health Secretary John Reid said.
Youngsters, with support from their parents, will draw up personal health plans for life setting out how they will eat the right kind of food and how often they should exercise.
Community matrons will play a key role in supporting kids to help them lead healthier lifestyles.
Schools will also begin piloting the use of pedometers to encourage their pupils to think about the amount of exercise they take.
John Reid said:
“We know how important it is to make sure healthy habits start young.
“That’s why we are taking a range of actions to get kids involved in making healthier choices about the food they eat and how much exercise they take.”
I know I’m going on about it but this kind of horseshit is why I’m so sick to the back teeth of this shower. Instead of proper school meals and physical education it’s an onus on parents and pedometers. Pedometers! I wonder if they’re special New Labour ones that double-count your footsteps? Parents are going to help children draw up their health plans. What of the sows and their porcine broods I saw entering McDonalds in Brighton on Saturday? They quite clearly have their children’s best interests at heart.
It’s this bogus idea of putting power into the hands of the people. As if New Labour were ever in the business of divesting real power to anybody. It plays well in the media, giving a nebulous notion that people have control over their lives. But the majority, with their soaps and lottery and Turkey Twizzlers, are too lazy, ill-educated or lulled to the point of cultural narcolepsy to give a toss.
If people really cared about their health and the health of their children there’d be organic greengrocers on every high street instead of fast food outlets. But they don’t and there aren’t. No amount of gentle, half-arsed prodding by the Government is going to change that. Which is why “Delivering Choosing Health” is utterly redundant except as a big butterfly net to catch naive floating voters.
But Reid’s plan sounds so rosey, so very New Labour. A cunning splicing of tradition and modernity, grown in a vat in a febrile laboratory. Matrons. It’s a lovely word that conjures a lovely image. I wonder if they’ll be warm, buxom and well, matronly? Pedometers. A fitter, healthier generation, marching in step into the future, groomed for their optimum positions in the economy, little computers counting their steps to greatness.